Land's End Comes Out with New UV Protective Clothing!

This is NOT and advertisement, you can see the advertisement on my review blog.

Okay, have you seen my kids? They are difinitely fair skinned and prone to burning, which makes living in the middle of the desert a difficult thing.

Up til now it has been a constant battle of wills to get them to wear sunscreen. They are doing much better about covering their heads though. "It's stinks! It's sticky! It feels gross! It burns my eyes!" are all things I hear when I try slather them with stuff or spray them on their way out the door so they can run around outside.

So as a person who knows how badly sun can damage your skin, I am glad Land's End has come out with this new line of clothing. I am actually really excited to try it and seeing as how we are going to reach almost 90 today, I will soon have the chance!

Can I just take this opportunity to say again how much I despise living in Phoenix in the summer? March 2nd...the rest of the country gets snow, we get 90 degrees. I'm scared...will we reach 100 in April? I'm not ready for the brain searing heat, people!

Land's End Has New UV Protective Summer Clothing!

Introducing The New Lands' End Collection

Sun.Life

In December we had asked you to provide some insight into what matters most to Moms when it comes to summer clothing and summer safety. We wanted to let you know that your opinions have made a difference!! Thanks to your valuable insights and opinions, Lands' End has created a new collection of clothing... and they couldn't have done it without YOU!

More than ever before, people are aware of the sun's damaging affects on unprotected skin. From painful sunburns, to serious skin diseases, to cancer; overexposure has people concerned about excessive time in the sun. Lands' End answered your concerns with a new, innovative, protective, and stylish collection of clothes simply called Sun.Life. The new Sun.Life collection is a full line of adjustable, breathable, and comfortable clothes for the entire family with an Ultraviolet Protection Factor (UPF) rating of 30 or 50.

"Our customers always look for the best quality, performance and style and we have built in all the attributes we felt were absolutely necessary to offer a fully functional, sun-protective outdoor apparel collection with everyday comfort and style."Suzanne Bryant, Vice President of Design for Lands' End.

To address your concerns, the new Sun.Life line offers bright colors and patterns along with cotton-rich fabric blends that keeps the entire collection looking like normal, everyday clothes! Here are just some of the really great Sun.Life items you might enjoy:

• Women - Bright colored convertible pants and long sleeve t-shirts
• Men - Functional shirts and pants
• Girls - Solid and patterned hoodies and t-shirts
• Boys - Half-zip mockneck shirt and shorts

Click on the image below to watch how Lands' End's new collection is something every mom can appreciate and enjoy:

And for a limited time, Lands' End is offering MomSelect members FREE SHIPPING on your Sun.Life purchases. Just use the following information at checkout:

Promo code: KIDSSUN

Pin #: 6852

End Date: March 9, 2009

Limited Time Offer - Receive Free Shipping and handling on up to two orders that include regular priced merchandise to U.S. addresses (includes U.S. territories, APO/FPO) when you supply a valid Promotion Code and PIN at the time of order. 4-7 business day delivery to most addresses. For items with monogramming, engraving, or hemming requests please allow another 1-2 business days. Shipping upgrades, drop shipments and items requiring Specialty Shipping excluded. This offer has no cash value and is not redeemable for cash. Applies only to merchandise purchased from landsend.com and Lands' End consumer catalogs. Not redeemable at Lands' End®, Sears® and Kmart® retail stores; at Sears.com and Kmart.com; on Lands' End Business Outfitters purchases; or by SHC employees. Consumer is responsible for applicable taxes. Offer valid through 11:59 p.m. CST Monday, March 9, 2009. Not valid on previous purchases or when combined with any other promotional offer.