Land's End Has New UV Protective Summer Clothing!

Introducing The New Lands' End Collection

Sun.Life

In December we had asked you to provide some insight into what matters most to Moms when it comes to summer clothing and summer safety. We wanted to let you know that your opinions have made a difference!! Thanks to your valuable insights and opinions, Lands' End has created a new collection of clothing... and they couldn't have done it without YOU!

More than ever before, people are aware of the sun's damaging affects on unprotected skin. From painful sunburns, to serious skin diseases, to cancer; overexposure has people concerned about excessive time in the sun. Lands' End answered your concerns with a new, innovative, protective, and stylish collection of clothes simply called Sun.Life. The new Sun.Life collection is a full line of adjustable, breathable, and comfortable clothes for the entire family with an Ultraviolet Protection Factor (UPF) rating of 30 or 50.

"Our customers always look for the best quality, performance and style and we have built in all the attributes we felt were absolutely necessary to offer a fully functional, sun-protective outdoor apparel collection with everyday comfort and style."Suzanne Bryant, Vice President of Design for Lands' End.

To address your concerns, the new Sun.Life line offers bright colors and patterns along with cotton-rich fabric blends that keeps the entire collection looking like normal, everyday clothes! Here are just some of the really great Sun.Life items you might enjoy:

• Women - Bright colored convertible pants and long sleeve t-shirts
• Men - Functional shirts and pants
• Girls - Solid and patterned hoodies and t-shirts
• Boys - Half-zip mockneck shirt and shorts

Click on the image below to watch how Lands' End's new collection is something every mom can appreciate and enjoy:

And for a limited time, Lands' End is offering MomSelect members FREE SHIPPING on your Sun.Life purchases. Just use the following information at checkout:

Promo code: KIDSSUN

Pin #: 6852

End Date: March 9, 2009

Limited Time Offer - Receive Free Shipping and handling on up to two orders that include regular priced merchandise to U.S. addresses (includes U.S. territories, APO/FPO) when you supply a valid Promotion Code and PIN at the time of order. 4-7 business day delivery to most addresses. For items with monogramming, engraving, or hemming requests please allow another 1-2 business days. Shipping upgrades, drop shipments and items requiring Specialty Shipping excluded. This offer has no cash value and is not redeemable for cash. Applies only to merchandise purchased from landsend.com and Lands' End consumer catalogs. Not redeemable at Lands' End®, Sears® and Kmart® retail stores; at Sears.com and Kmart.com; on Lands' End Business Outfitters purchases; or by SHC employees. Consumer is responsible for applicable taxes. Offer valid through 11:59 p.m. CST Monday, March 9, 2009. Not valid on previous purchases or when combined with any other promotional offer.